How to Sell Birmingham SEO Services to Businesses

If you've been working on the search engine optimisation for your own website, or maybe even those in your company or club, you will have gained an awful lot of experience and knowledge about the processes involved in getting websites up the all-important rankings. So why not put those skills to some use and charge for them?

Working in a large organisation is fine, but SEO Birmingham techniques change all the time and so it is good to keep at the very fore-front of knowledge and this means working out of hours. If you're working these long hours anyway, you may as well earn something from them and a good way to do this is to offer your services to those who perhaps can't afford to use a professional company.

As people move away from using large directories such as Yell.com and begin to find their local businesses using Google and other similar search engines, it means that there are plenty of smaller companies who need to be found. They can't afford the big rates that large marketing companies charge so they're looking for smaller agencies to help them - and that's where you come in.

The important thing to realise, too, is that optimising for local search is a much easier task that national product optimisation and so it is also a great way to hone your skills and get some quick wins to-boot.

So how can you get into these businesses?

Well a good place to start is at the local website level. Many villages and towns will have a local directory or website where many local businesses advertise. You have a number of options here and they depend on how open the website owners are to your suggestions, so here's what you can do.

Approach the website owner

If there's a web directory or local village or town website, approach the owner of it and see if they would be willing to allow you to offer your services to everyone on the site. You can do it via a voucher system or just being allowed to approach all the businesses through email. The important thing to note is that you should do it via email in the first instance to keep costs low.

Approach the businesses

If there's a business directory then that means there's a bunch of company contact details - so why not contact them? The best way to do this (assuming there aren't hundreds of them) is to write to them individually with your offer.

But of course, you need to work out what to charge and this comes down to how much time you expect to spend on the optimisation and how much it will cost you to do it. I would recommend you keep your prices low for local business because they won't be able to spend a lot of money in the first instance and your work will probably just increase local people's knowledge of their business rather than bring in a ton of money, so there won't be a massive return on investment. For more information on Birmingham SEO